A land of plentiful produce… yet rampant malnutrition is prevalent across the country. It’s ironic that India is home to the highest number of malnourished children in the World with every third child affected by the condition!

It’s not just poverty, but the lack of knowledge and proliferation of myths that have contributed to this crisis.

More than 50% of Indian women of reproductive age are anaemic with iron deficiency. This cycle stems from the myths about what, how much, and how many times to eat or feed. Poor hygiene and sanitation add to the hurdles.

If the issue of Malnutrition & Anaemia are not addressed at an early stage, then it can have grave effects. The short-term effects include recurring illness, weakness, irritability, poor appetite, low weight for age, etc. Long-term adverse effects are delayed physical and mental development, poor learning ability, poor performance at school and poor general health.